Privacy Policy

Last updated: July 31, 2026

This Privacy Policy explains how Hone Your Brand ("HYB," "we," "us," or "our") collects, uses, stores, and shares information when you visit our website, engage with our content, or use our coaching, consulting, educational, or image coaching services.

By using our website or services, you agree to the practices described in this Policy.

1. Information We Collect

We may collect the following types of information:

a) Information you provide directly

When you interact with HYB, you may choose to provide:

• Name and contact details (e.g., email address, phone number)
• Basic demographic information (e.g., location, preferences)
• Information submitted through contact forms or applications
• Information shared when booking calls, coaching sessions, or programs
• Responses to surveys, questionnaires, or intake forms
• Payment information (processed through third-party providers; we do not store full card details)

b) Information collected automatically

When you visit our website, we may automatically collect:

• IP address
• Device type, browser type, and operating system
• Pages visited, time spent, and click activity
• Referring and exit pages
• General location information (e.g., city, country) based on IP address

This information is typically collected through cookies, pixels, or similar tracking technologies.

c) Information from third-party services

If you interact with HYB through third-party platforms (e.g., social media, email service providers, scheduling tools, course platforms), those platforms may share certain data with us in accordance with their own policies and your settings.

2. How We Use Your Information

We use the information we collect for purposes including:

• Providing, operating, and improving our website, content, and services
• Responding to inquiries, questions, or support requests
• Scheduling and delivering coaching, consulting, or educational sessions
• Sending emails, newsletters, and updates (when you opt in or reasonably expect them)
• Customizing content, resources, and offers based on interests and needs
• Processing payments and managing registrations for courses, programs, or services
• Conducting basic analytics to understand how people use our site and services
• Maintaining security, preventing misuse, and complying with legal obligations

We aim to use information in ways that are respectful, relevant, and aligned with our mission.

3. Legal Bases (Where Applicable)

In jurisdictions that require a legal basis for processing personal data (e.g., EU/UK GDPR), we may rely on:

• Consent: When you provide information voluntarily (e.g., signing up for a newsletter).
• Contract: When processing is necessary to deliver services you request (e.g., coaching or course access).
• Legitimate interests: For basic analytics, site improvement, and communication that you would reasonably expect.
• Legal obligations: When we are required to keep certain records or respond to lawful requests.

4. How We Share Information

We do not sell your personal information.

We may share information with:

• Service providers and vendors who help us operate HYB (e.g., web hosting, email service providers, payment processors, scheduling tools, course platforms).
• Professional advisors (e.g., legal, financial, or technical) when necessary for business operations or compliance.
• Authorities or regulators if required by law, court order, or to protect safety, rights, or property.

These third parties are expected to handle data in line with reasonable privacy and security standards.

5. Cookies and Tracking Technologies

Our website may use cookies, pixels, or similar technologies to:

• Remember preferences
• Improve user experience
• Perform basic analytics (e.g., which pages are most visited)

You can adjust your browser settings to block or delete cookies, but some website features may not function properly if cookies are disabled.

6. Data Retention

We keep personal information for as long as reasonably necessary to:

• Provide services and maintain records of our interactions
• Comply with legal, accounting, or reporting requirements
• Resolve disputes and enforce agreements

The exact duration may vary depending on the type of information and our legal or operational needs. When information is no longer required, we take reasonable steps to delete or anonymize it.

7. Security

We use reasonable technical and organizational measures to protect personal information from unauthorized access, loss, misuse, or disclosure.

No system can guarantee perfect security. We encourage you to take steps to protect your own data (such as using strong passwords and being cautious about sharing sensitive information over email or public networks).

8. Your Choices and Rights

Depending on your location and applicable laws, you may have rights related to your personal information, such as:

• Access: Request a copy of the personal data we hold about you.
• Correction: Ask us to correct inaccurate or incomplete information.
• Deletion: Request that we delete certain information, subject to legal or contractual obligations.
• Restriction: Ask us to limit how we use your information in specific circumstances.
• Objection: Object to certain uses (e.g., direct marketing) where allowed by law.
• Withdrawal of consent: If we rely on consent, you may withdraw it at any time.

To exercise these rights, you can contact us using the details in the "Contact Us" section below. We may need to verify your identity before responding.

9. Children's Privacy

HYB's website and services are not directed toward children under the age of 18. We do not knowingly collect personal information from children under 18.

If you believe a child has provided us personal information, please contact us so we can take appropriate steps to delete or address it.

10. International Visitors

If you access HYB from outside the country where our primary operations are based, your information may be transferred across borders and processed in locations with different data protection laws. We aim to handle all personal data in a manner consistent with this Privacy Policy, regardless of location.

11. Links to Other Websites

Our website and content may contain links to other websites or services.

We are not responsible for the privacy practices, content, or policies of external sites. We encourage you to review the privacy policies of any third-party site you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page.

Continued use of our website or services after changes are posted will constitute your acceptance of the revised Policy.

13. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or how we handle personal information, you may contact us via the Contact page on our website or at [email protected].